Every day I read articles with the words “simple”, “easy”, “common sense”, etc. in the headlines about saving money and investing. If all of these articles are true, how come people still need advisors? Couldn’t they follow the steps described in the article, and be all set? If only it were that “easy”. Sometimes what people need more than an advisor, is a behavioral coach. As an advisor, it is our jobs to help train our clients to think more rationally, and make better decisions. You can read all the articles you want, but if you’re still going to freak out every time the market drops 5% it won’t matter.