Straightforward fees, so you understand how we get paid

As fee-only investment advisors, we have a straightforward compensation structure

How it works

At Mullooly Asset, our advisors are only compensated by the fees our clients pay us. We receive no hidden fees, kickbacks, or commissions. Your fee is based on the assets we have under our management. We aim to keep your fees as low as possible — no matter your goals.

Our fees are billed quarterly, in advance. Fees are based on the total value of your assets under management on the final day of the prior quarter.
It’s why we’ve made it our mission to help those retired or looking to retire stop worrying and start living. Together, we’ll ensure you can gain a better understanding of your financial picture, with a clear investment strategy that checks all of your boxes — both now and in the future.

Assets Under Management

$250,000 – $399,999

$400,000 – $799,999

$800,000 – $1,199,999

$1,200,000 – $1,999,999


Annual Fee






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It’s simple

Calculating your fee

Suppose you have exactly $900,000 in assets under management today. We take the value of your assets ($900,000) and apply it to the fee schedule above to get an annual fee of 0.50%.

When we multiply $900,000 by 0.50%, your annual rate is $4,500.

To calculate your bill for this quarter, we divide $4,500 by four (4), which is $1,125. The quarterly fee is billed directly through the accounts at Schwab.

Since asset values can change, we perform this same calculation each quarter.

Calculate Your Fee

Approximate Annual fee (quarterly x 4): __
This quarter’s approximate fee: __
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Assets Under Management

What do we mean when we refer to “assets under management”?

These are accounts with a bank or broker which can be transferred to our custodian (Charles Schwab).

This would include personal investment accounts, trust accounts, IRA’s, and other types of investment accounts, including retirement plans.

For these clients, the quarterly fee is billed directly through the accounts at Schwab.

What if your “assets under management” are less than $250,000?

What if most of your assets are tied up in retirement accounts at work, and you do not have $250,000 or more invested in brokerage accounts?

Some of the folks we meet in this situation might need financial planning guidance more than others.  

For example, perhaps most of your money is in a 401k account at work. You might be trying to start a business or save for a home.  Or maybe you’re looking for a plan to get out of debt.

For potential clients with less than $250,000 in investable assets in a brokerage account, we may – in very limited cases – offer a monthly subscription service.

Our monthly subscription service

At our discretion, we may – in very limited cases – offer a  monthly subscription service.  This carries an initial $1,500 fee upfront. Starting in month two, there is an ongoing monthly subscription of $200. Including the upfront fee, the total cost of the monthly subscription package is $3,700 over the first twelve months.

In subsequent years the monthly subscription is $200 per month or $2,400 per year. Clients may terminate their arrangement at any time. When a monthly subscription client surpasses $250,000 in investable assets, our assets under management fee schedule would then apply.

What’s included in your fee?

No matter where you may be on the fee schedule, we start working with our clients in the exact same way: with careful planning.

We begin by establishing a cash flow projection and preparing your personal balance sheet. We will also analyze your tolerance for risk. We’ll review your insurance coverage, make recommendations, and answer other financial planning-related questions. We then move into guidance with a basic asset allocation in any investment accounts (including your retirement accounts at work).

We stand by, ready to offer guidance on cash flow management, retirement income planning, reviewing your investments, charitable giving, saving for college, estate planning, tax analysis, and reviewing life insurance needs.

Every client has a unique situation. They own a personal story that is theirs and theirs alone. We promise to listen well and work with you to build your financial story.

Here’s how it works:

step one

Schedule a free consultation

No need to bring documents. We just want to listen to your story. You’ll learn about our process and let you ask lots of questions.

step two

Build a customized plan

We'll work on creating a plan, including your cash flow & balance sheet, to help you gain a better grasp of where you stand. And what your future could look like.

step three

Looking ahead, working together

We’ll have a straightforward, easy-to-understand path built just for you. And, as fiduciaries, we will be alongside you each step of the way.

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