A couple times a week, the guys here at Mullooly Asset get together for a morning meeting. While talking a certain situation in the office, Brendan said “sometimes clients don’t understand they pay us for the QUALITY of our decisions, not the QUANTITY.” I couldn’t agree with a quote more. It’s so important to your business, if you’re a fee-only advisor, to stress to your clients that more trades does NOT equal being more aggressive or better returns. Just let that resonate for a little bit.
Here’s what I’ve been reading this morning:
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